Gavita and Agrolux strengthen cooperation
The Hawthorne Gardening Company is to intensify collaboration efforts between its Gavita and Agrolux brands with the goal of building the optimal product portfolio for the horticultural lighting industry and improving customer service. Hawthorne, a supplier of HPS and LED lighting products for horticultural applications worldwide, acquired Gavita in 2016 and Agrolux in 2017. It will now take a joint approach with both brands when it comes to R&D, procurement and supply chain management. "As a result, we will be able to offer a more enhanced and complete product range, premium quality at a competitive cost and high delivery reliability," the Hawthorne team stated.
"We are very pleased with the intensification of cooperation of our premium lighting brands," said Fred Bosch, general manager of Hawthorne's European operations.