Strong introduction of LYRA & the Agrolux Operating System in the Netherlands
After our international launch during Fruit Logistica in Berlin, HortiContact was the perfect time to introduce LYRA and the Agrolux Operating System for the first time in the Netherlands. In Gorinchem, we experienced two intensive, well-attended days of trade shows that were full of energy, valuable conversations and honest feedback from the market.
Reactions to both innovations were positive
Our booth attracted great interest and proved an ideal place to present both LYRA and the Agrolux Operating System in detail. Reactions to both innovations were positive and gave us clear direction for further development.
- LYRA: the modular design was widely appreciated. Many growers confirmed that future-proof flexibility, e.g. being able to upgrade or adapt, remains an important theme in their strategy.
- Agrolux Operating System: the discussions provided targeted insights, including on functionality, user-friendliness and the need for new automation options.
Growers in practice
For us, HortiContact was not just about showing innovations, but mainly about listening: what do growers see in practice, what do they encounter, and how can we respond to this technically? The trade fair gave us concrete insights and clear follow-up steps.
Membership certificate Club of 100
We received the official membership certificate of the Club of 100 during HortiContact, confirming our long-term commitment to strategic and practical research in greenhouse horticulture. As an active member, we contribute to projects aimed at more sustainable cultivation and consider cooperation within the ecosystem essential for progress. Within the Club of 100, we work together with WUR and other companies on applicable innovations that contribute to future-proof cultivation systems.
We look back on two successful days and would like to thank our team, our partners and all visitors for their support and involvement. We continue with confidence and enthusiasm for the next phase of development, and look forward to follow-up meetings with everyone we spoke to.
